The column by Bockino, an associate professor of sport management, offers insights into how college students are approaching expanded opportunities to gamble on sports.
A new column by Associate Professor of Sport Management David Bockino in Sports Business Journal explores how college students are viewing the expanded opportunities they now have to gamble on sports.
In the column, Bockino draws upon discussions, surveys, interviews and focus groups with more than 100 college students conducted by the Sports Media Lab at Elon. Bockino found four main insights: loyalty toward online sites is lacking, in-person sportsbooks have a mixed appeal, ESPN Bet faces an uphill battle, and ‘niche sports’ hold both promise and danger.
Bockino is the author of the forthcoming book “Game On: How Sports Media Grew Up, Sold Out, and Got Personal with Billions of Fans.” The book, published by the University of Nebraska Press, will be released April 1.
Before entering academia, Bockino worked at ESPN for seven years in both the Research and Analytics and International Ad Sales departments, collaborating closely with ESPN offices in Mexico, South America, Europe, Australia and Asia. Along with “Game On,” Bockino is the author of “The Guidebook Experiment” and the Kindle Single “Greetings from Myanmar.” He has published research in Newspaper Research Journal, Asian Journal of Communication, and Journalism & Mass Communication Educator and presented research papers at AEJMC, ICA and others. His teaching, writing and research interests include the media business, sports, history and travel.