The Elon Los Angeles program offered a night of fright with the “The Business of Horror and Monsters," an exploration of the horror film genre with Hollywood veteran James Ferrera.
The eerie buzz around Elon University Los Angeles was palpable as Elon LA’s home base at The Preserve morphed into a thrilling haunt for horror film enthusiasts this summer with “The Business of Horror & Monsters: A Scary Journey to Big Box Office Bucks.”
The evening delivered a spine-chilling exploration of the horror genre, as revealed by James Ferrera, a veteran Hollywood film publicist with a knack for bringing attention to nightmares to the big screen. Ferrera was in conversation with Brad Lemack, director of Elon University Los Angeles.
Attendees — ranging from current students to LA-based alumni — gathered to indulge their passion for all things scary. The night was infused with nostalgia as attendees reminisced about the iconic horror films that have shaped the genre over the years.
James Ferrera’s presence at the event was a highlight. Ferrera, known for his work on major horror hits such as “The Conjuring” series, “Annabelle,” and Stephen King adaptations like “The Boogeyman” and “Salem’s Lot,” brought a wealth of knowledge and insider perspectives. His insights into the business of horror were both enlightening and entertaining, offering a behind-the-scenes look at what it takes to market a film that scares audiences silly.
Lemack’s discussion with Ferrera delved into the intricacies of publicizing horror films, revealing the strategies that turn terrifying tales into box office successes. His anecdotes about the challenges and triumphs of promoting such films were both engaging and illuminating. The audience was enthralled by the stories of how Ferrera scares off ghosts with set blessings, befriends cats on location, and does whatever it takes to get the word out about his next project.
The event wasn’t just about listening to horror stories; it was also about making them. The evening featured lively discussions, laughter and networking opportunities. It was clear that the love for horror brought everyone together, creating an environment where fans could bond over their shared passion.
Ferrera’s insights provided valuable context for understanding the genre’s evolution and its impact on audiences. The event served as a reminder of why horror continues to captivate and terrify us — it’s a genre that taps into our deepest fears and fascinates us with its imaginative storytelling.
For those who attended, this event was an opportunity to immerse themselves in the genre’s history and engage with an expert who has shaped its modern landscape. The event not only honored the legacy of horror films but also inspired a new generation of fans and professionals to appreciate and contribute to the genre. It was a night of thrills, insights and, most importantly, a celebration of the genre that keeps us on the edge of our seats.