John Burbridge, dean of the Martha and Spencer Love School of Business, and Joze Florjancic, professor and dean of the faculty of Organizational Sciences at the University of Maribor in Slovenia, conducted a forum of rectors and deans at the 16th Bled eCommerce Conference in Bled, Slovenia. The June 8th conference was focused on “Making eCommerce Happen in Universities.” The session included academic representatives from the University of Koblenz-Landau in Germany, University of Trieste in Italy, University of Ljubljana in Slovenia, University of Rijeka in Croatia and the University of Graz in Austria. Dean Burbridge’s presentation focused on High-Tech with High-Touch.