Katherine Branston '09 and Lee Bush, associate professor in the School of Communications, had a paper published in a special nonprofit issue of the international online public relations journal PRism.
The paper, titled “The nature of online social good networks and their impact on non-profit organisations and users,” examined online networks that connect multiple nonprofit organizations and causes with the public. The study used a mixed-methods approach–content analysis, user survey data and in-depth interviews with nonprofit organizations–to identify emerging trends in cause-related networking and determine the benefits for nonprofit marketing and fundraising.
PRism is an open-access public relations and communications research journal that provides accessible, peer-reviewed research to both professionals and academics in the communications field. The paper appeared in Volume 7, Issue 2 (2010), and can be accessed through the link at the right.
Branston was an Honors student who majored in communications at Elon. She is currently the associate director of youth development and day camp at the Missoula Family YMCA in Missoula, Mont.