Earl Honeycutt, professor of Marketing and director of the Chandler Family Professional Sales Center, received the Best Paper of the Year for 2010 from Marketing Education Review for the article "The Three Dichotomies of Marketing." Honeycutt received the award at a luncheon during the Society of Marketing Advances 2010 Conference, held November 3-6 in Atlanta.
Honeycutt’s co-authors and fellow award recipients are John Ford of Old Dominion University and Shawn Thelen of Hofstra Univeresity.
During the SMA Conference Honeycutt presented a paper, “Personality Traits of Hunters Vs. Farmer: Exploring the Differential Effects of Need for Cognition and Self Monitoring,” co-authored with Michael Rodriguez and Sharon Hodge, professors in the Love School of Business’ department of Marketing and Entrepreneurship.
Honeycutt also guided a session on improving the teaching of sales classes titled “My Favorite Sales Assignments,” and met with attendees in a “Meet the Editor” session to provide information about submitting papers for the journal Industrial Marketing Management, for which he serves as associate editor.