The School of Communications lecturer co-led a conversation featuring creative directors from many of the leading agencies who discussed the state of the advertising industry.
Creative directors and agency leaders from several well-known firms were on hand, including Baldwin&, Capstrat, Howard Merrell, Clean Design, FrenchWestVaughan, Immortology, MSA, ElectriCities of NC and Uncompany! These companies represent such prominent clients as Krispy Kreme, Burt’s Bees, Kingsford charcoal, Moe’s Southwestern Grill, Wrangler, Duke Energy, Lenovo and GlaxoSmithKline.
“It is rare to have nine, count’em nine, of arguably the most influential creative leaders in the region gather in one place,” said Vincent, who serves on the AdFed Triangle’s board of directors and is the organization’s education chair. “The AdFed Triangle serves professionals and future professionals in the area by assembling programs with such talented and accomplished thought leaders like this. And it was an enlightening and lively discussion to say the least.”
Discussion topics included the current state of advertising and business strategies, how to attract top clients and talent/employees to the area, education and training of future leaders, and evolutions in the advertising business necessitating creative and business operational nimbleness to succeed in today’s marketplace.
Panelists who participated in the March 25 event included:
- Billy Barnes – Howard Merrell
- David Baldwin – Baldwin&
- Scott Scaggs – Clean Design
- Dawn-Marie Strzepek – FrenchWestVaughan
- Ed Roberts – ElectriCities of NC
- David Smith – Immortology
- David Watts – MSA
- Maari Casey – Uncompany!
- Jonathan Wisely – Capstrat
About American Advertising Federation
The American Advertising Federation, the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, D.C., and acts as the “Unifying Voice for Advertising.”
Regionally, AdFed Triangle works to promote the wellbeing of the Raleigh-area advertising industry, which also includes Apex, Cary, Carrboro, Chapel Hill, Durham and Morrisville. To accomplish this mission, the organization offers unique programming and community involvement initiatives for the practitioners who work within this market.