The associate professor of management information systems co-chaired the certificate program at the Academy of Marketing Science annual conference.
Haya Ajjan, associate professor of management information systems in the Martha and Spencer Love School of Business and director of the Center for Organizational Analytics, co-chaired a teaching marketing analytics certificate program at the 2018 Academy of Marketing Science conference.
The program provided key knowledge resources to faculty looking to teach marketing analytics or interested in building an analytics program in their business school. Participants received curriculum and course design ideas; a collection of analytics syllabi; a practical, real-life case study to use in the classroom; and hands-on experience with data mining, cognitive and machine learning tools such as RapidMiner, Watson Analytics and DataRobot.
Fifty-three faculty members from a variety of universities, including Bentley University, Louisiana State University, Auburn University, University of San Francisco, Louisiana Tech University, Oregon State University and University of Oklahoma, completed the program.
Ajjan co-chaired the four-hour session with Dana Harrison from Eastern Tennessee State University and Scott Ryan from Hanesbrands, Inc.
The program covered the fundamentals of a good teaching model and how a minor or a concentration in analytics can be set up. Additionally, the presenters discussed the value of certification and digital badges for students, as well as social media analytics, data streaming, open source programming tools, and the privacy and ethics of data mining.