Dr. Earl Honeycutt, professor of business administration, presented two papers and served as session chair at the Society for Marketing Advances Conference in San Antonio, Texas, on November 3-6, 2005. Honeycutt presented: “Selling Outside Your Culture Zone” and “Direct to Consumer Prescription Pharmaceutical Advertising” and served as session chair for the “Healthcare People and Organizations.” Both articles appear in the 2005 Society for Marketing Advances Proceedings.