Business students showcase personal brands in pitch competition

Students connected their experiences and skills to what Gartner is looking for in future sales leaders during the Gartner Elon Pitch Challenge.

Nearly two dozen students highlighted their personal brands during the 2022 Gartner Elon Pitch Challenge hosted by Gartner and Elon’s chapter of the American Marketing Association.

headshots of Kara Solomon, Lilia Ferracci and Joseph Byrd
Kara Solomon ’22, Lilia Ferracci ’22 and Joseph Byrd ’23, placed first, second and third, respectively, in the 2022 Gartner Elon Pitch Challenge.

During the virtual competition, sponsored by the Chandler Family Professional Sales Center, students researched Gartner and its Global Sales Development Program and recorded two-minute pitches sharing their professional stories.

“Being able to present to and receive feedback from one of the world’s leading technology research and advisory companies was extremely beneficial,” said Kara Solomon ’22, who won the challenge. “The experience allowed me to gain skills that I will take with me into the business world.”

Lilia Ferracci ’22 and Joseph Byrd ’23 placed second and third, respectively.

“Participating challenged me not only personally, but professionally,” Ferracci shared. “It was a great way to learn more about the specific sales development program Gartner has to offer and allowed me to strengthen my public speaking and communication skills.”

“There are few skills better to have than the ability to tell your story quickly and effectively, Byrd added. “I’m grateful to Gartner for giving me the opportunity to tell mine.”