Lee Bush, assistant professor in the School of Communications, presented a paper at the Ninth Annual International Public Relations Research Conference in Miami, March 10. The conference is sponsored by the University of Florida and the University of Miami as part of the Institute for Public Relations.
Bush’s paper was titled — “PR Practitioner as Consumer Agent: Applying the Right Side Up Model of Marketing to Brand PR.” The paper discussed strategies for Brand Public Relations in a cluttered and changing media environment.
The paper will also be published on the Institute’s web site as part of the conference proceedings.