Articles by Diane Swenson
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Elon Business School welcomes eleven new faculty members
September 25, 2024
From business analytics to accounting, several new faculty members will be teaching at the Martha and Spencer Love School of Business.
Elon Professor explores strategies for repairing trust in sales relationships
September 6, 2024
How can sales professionals recover trust when it’s damaged? Chris Nelson, associate professor of marketing at Elon University, addresses this question in his latest research, published in Industrial Marketing Management.
Elon professor wins award for AI and consumer behavior research
August 27, 2024
Smaraki Mohanty, assistant professor of marketing at Elon University, received the Best Overall Paper and Best in Track Paper awards at the American Marketing Association Summer Academic Conference in Boston.
Do plural brand names influence consumer attitudes?
July 30, 2024
Assistant Professor Smaraki Mohanty co-authored research on if plural brand names have an advantage over singular brand names.
Elon professor examines consumer shift to private-label brands post-pandemic
July 30, 2024
Assistant Professor Smaraki Mohanty co-authored research on the shift of consumer behaviors towards brands during the COVID-19 pandemic.
Princeton Review names Elon’s MBA program as one of Best Business Schools for 2024
July 17, 2024
The Martha and Spencer Love School of Business has been named one of the Best Business Schools for 2024 by the Princeton Review, thanks to its leadership philosophy, learning culture, and program flexibility.
Professor leads Elon students in refugee research
July 10, 2024
Elon University students, under the guidance of Professor Steve DeLoach, are conducting research to support Seed Effect's efforts in aiding South Sudanese refugees in Uganda.
Elon student full of cheer for AICPA accounting award
July 1, 2024
Rising senior Cailin Daigle was recognized this spring by the American Institute of Certified Public Accountants for her success in balancing her accounting studies with her commitment to cheerleading at Elon University.
Matching your relationship marketing investment strategy to the buyer’s communication style
June 27, 2024
Assistant Professor Chris Nelson co-authored research in Industrial Marketing Management on how salespeople should try to understand and adapt their technique based on the customer’s orientations.
Alumna named rising star by Business Insider
June 12, 2024
Carly Davenport '16, a former Business Fellow from Elon University's Love School of Business, has been named a rising star in equity research by Business Insider.