Articles by Tommy Kopetskie

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Amanda Willingham ’21 named to AAF’s Most Promising Multicultural Students program

January 21, 2021

The Elon senior was one of 50 students nationwide selected to participate in the American Advertising Federation’s virtual program. For four days in late January, the nation’s top multicultural college seniors will work, network and build their personal brand with the help from advertising, marketing and media professionals.

Alex Luchsinger’s documentary ‘First Chances’ to screen online Jan. 14

January 12, 2021

The Harlem International Film Festival and Columbia University’s Zuckerman Neuroscience Institute will host a free screening of the 25-minute film that highlights Timothy Jackson, a formerly incarcerated California gang member turned successful entrepreneur. The film delves into Jackson’s journey after spending nearly nine years in prison.

Young Do Kim researches overall asset value of a sport fan

January 7, 2021

As part of a peer-reviewed article in the International Journal of Sports Marketing and Sponsorship, the assistant professor of sport management and his co-authors generated a composite sport fan equity index to estimate the asset value of an individual fan to a sport organization.