Center for Organizational Analytics

Research co-authored by the assistant professor of management information systems examines social media use by women entrepreneurs in Egypt and was published in International Journal of Entrepreneurship and Small Business.

Research co-authored by the assistant professor of marketing examines the relationship between advertising expenditures and perceptions regarding popular brands as held by children and mothers in the U.S.

Business managers and professionals in the local community attended the March conference to learn about the latest analytics trends and applications available to support companies.