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Young Do Kim researches overall asset value of a sport fan

January 7, 2021

As part of a peer-reviewed article in the International Journal of Sports Marketing and Sponsorship, the assistant professor of sport management and his co-authors generated a composite sport fan equity index to estimate the asset value of an individual fan to a sport organization.

In My Words: Resolved — I won’t contribute to fake news

January 5, 2021

In this article distributed by the Elon University Writers Syndicate, Associate Professor Amanda Sturgill writes about her resolution to do what she can to stem the spread of fake news. The article was published by the Burlington Times-News and the Greensboro News & Record.