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Elon students visit Nucor steel plant
November 19, 2008
A group of 30 students from the Martha and Spencer Love School of
Business witnessed firsthand the steel manufacturing process during a
visit to a South Carolina plant owned by Nucor Steel Corp., currently
ranked #4 in the Business Week Top 50 company rankings that has “long
been known as the best operator in the steel business.”
Honeycutt co-authors new marketing textbook
November 17, 2008
Earl Honeycutt, a professor of marketing and director of the Chandler
Family Professional Sales Center, has co-authored a new textbook,
"Sales Management: Shaping Future Sales Leaders," recently released by
Pearson Prentice Hall, the world's largest publisher.
DeLoach and Das Publish Paper
November 14, 2008
Twenty-one teams sign on for Elon Innovation Challenge
November 14, 2008
Twenty-one student teams representing Elon University and five other North Carolina universities will use water bottles to “create as much value as possible” during a week-long
competition that kicked off on Wednesday and culminates Nov. 19 with a showcase event inside the Koury Business Center.
Summit draws entrepreneurship leaders to Elon
November 13, 2008
The Doherty Center for Entrepreneurial Leadership, in partnership with
the Wake Forest University Angell Center for Entrepreneurship, hosted this month the inaugural University Entrepreneurship Summit of North
Carolina, which brought together more than 100 leaders in entrepreneurship initiatives,
education and research from around the state.
Research shows missed opportunities in email marketing
November 12, 2008
Email signatures, or “sig files,” may be the best-kept secret in the
marketing world. But as Elon University professor Earl Honeycutt shows
in new research, due to be published this winter in Cornell Hospitality
Quarterly, not many companies take advantage of an advertising feature
that can reach many thousands of potential customers.
Burpitt gives invited talk at Part-time MBA Conference
November 11, 2008
Bill
Burpitt, associate professor and chair of the MBA program at Elon University, gave an
invited talk at the 15th Annual Part-time MBA Conference held in October at Pepperdine University.
David Noer publishes newspaper column; quoted in latest HR Magazine
November 10, 2008
David Noer, the Frank S. Holt Jr. Professor of Business Leadership at Elon, had his monthly column published Nov. 9, 2008, in the (Greensboro, N.C.) News & Record and was recently cited as an expert in the cover story for the November 2008 edition on HR Magazine.
Bank CEO: “You have to lead yourself”
November 7, 2008
John A. Allison, the chairman and chief executive officer of BB&T
Corporation, offered students lots of advice this week as the 2008
Martha and Spencer Love School of Business Ethics Speaker. Top on his
list? Find purpose in life by doing something that betters the world,
but make it an activity you enjoy.
CEO of BB&T bank visits campus Nov. 5
November 6, 2008
John A. Allison, chairman and CEO of BB&T, comes to Elon University
on Nov. 5 as the 2008 Ethics in Business speaker for the Martha and
Spencer Love School of Business. Allison delivers his lecture at 4 p.m.
in the LaRose Digital Theater inside the business school.