Marketing & International Business

Elon University students Ashlyn Neugeboren ‘25, Ryan Logan ‘25, and Julianne O'Keefe ‘25 spent their summer interning in the fast-paced setting of New York City.

Ryan Harper ’25, Tess Hawthorne ’25 and Cierra Hopson ’25 lead the way as the first Elon University students to earn Advanced Data Competency Badges from Data Nexus, showcasing their exceptional skills in data analysis, interpretation and application in the workforce.

Four students from Elon University gained valuable experiences during summer internships in the Washington, D.C. area.

From business analytics to accounting, several new faculty members will be teaching at the Martha and Spencer Love School of Business.

How can sales professionals recover trust when it’s damaged? Chris Nelson, associate professor of marketing at Elon University, addresses this question in his latest research, published in Industrial Marketing Management.

Smaraki Mohanty, assistant professor of marketing at Elon University, received the Best Overall Paper and Best in Track Paper awards at the American Marketing Association Summer Academic Conference in Boston.

Assistant Professor Smaraki Mohanty co-authored research on if plural brand names have an advantage over singular brand names.

Assistant Professor Smaraki Mohanty co-authored research on the shift of consumer behaviors towards brands during the COVID-19 pandemic.

Four recipients recognized for promoting global learning at Elon with the second annual awarding of the Dean's Excellence Awards.

Assistant Professor Chris Nelson co-authored research in Industrial Marketing Management on how salespeople should try to understand and adapt their technique based on the customer’s orientations.