Marketing & International Business

Four students from Elon University gained valuable experiences during summer internships in the Washington, D.C. area.

From business analytics to accounting, several new faculty members will be teaching at the Martha and Spencer Love School of Business.

How can sales professionals recover trust when it’s damaged? Chris Nelson, associate professor of marketing at Elon University, addresses this question in his latest research, published in Industrial Marketing Management.

Smaraki Mohanty, assistant professor of marketing at Elon University, received the Best Overall Paper and Best in Track Paper awards at the American Marketing Association Summer Academic Conference in Boston.

Assistant Professor Smaraki Mohanty co-authored research on if plural brand names have an advantage over singular brand names.

Assistant Professor Smaraki Mohanty co-authored research on the shift of consumer behaviors towards brands during the COVID-19 pandemic.

Four recipients recognized for promoting global learning at Elon with the second annual awarding of the Dean's Excellence Awards.

Assistant Professor Chris Nelson co-authored research in Industrial Marketing Management on how salespeople should try to understand and adapt their technique based on the customer’s orientations.

The Martha and Spencer Love School of Business welcomed Jim Brown, who worked as head of preferred segment marketing at Bank of America, to share with students the role of digital transformation in the financial services industry.

A national search will be launched this fall for a successor to the longest-tenured top administrator among Elon University’s six academic divisions.