Marketing & International Business

The Martha and Spencer Love School of Business welcomed new full-time faculty members in economics, finance, management and marketing.  

Prachi Gala, assistant professor of marketing, offered insights for the article which also touched on why cards charge annual fees and the use of celebrity spokesmen by banks.

The assistant professor of international business shared research on women leaders and organizational performance.

The management information systems professor co-led the teaching program at the 2019 Academy of Marketing Science conference.

The management information systems professors shared how the technology functions and how industries are using it.

Keller and Vandruff are among the 50 people selected nationwide for the program and will intern this summer at media and entertainment firms in southern California.

Danielle Fisher '21 will connect with students and professionals from across the country during the 2019 Collegiate Summit, an intensive student marketing conference program.

 

The Elon Business Dual Degree Class of 2019 graduated with a degree from Elon and a second degree from a European partner institution.  

The international honor society serving AACSB-accredited business programs welcomed 66 new members.

An international business major explores the impact of a brand's national origin, in this case brands from France, on the brand perceptions of customers.