Marketing & International Business

The Bunnell Idea Group founder and CEO will speak to students on business development and how to implement his science-based Snowball System into their day-to-day work.

More than 80 students networked with a variety of employers at the on-campus career event.

Assistant Professors Jongwan Bae and Hannah Oh’s research was published in Corporate Social Responsibility and Environmental Management.

Gala shared knowledge in teaching effectiveness and ideas for professional development.

The assistant professor of international business examines impacts of formal and informal environments on firms’ corporate social responsibility.

The assistant professor of marketing’s research was published in the Journal of Business Research.

The Martha and Spencer Love School of Business welcomed new full-time faculty members in economics, finance, management and marketing.  

Prachi Gala, assistant professor of marketing, offered insights for the article which also touched on why cards charge annual fees and the use of celebrity spokesmen by banks.

The assistant professor of international business shared research on women leaders and organizational performance.

The management information systems professor co-led the teaching program at the 2019 Academy of Marketing Science conference.