Marketing & International Business

Three Elon students placed in the top 20 out of 60 in the sales competition at the University of Wisconsin-Eau Claire.

Serial entrepreneur Craig Dubitsky will discuss challenging the status quo to disrupt markets in a presentation hosted by the Doherty Center for Creativity, Innovation and Entrepreneurship.

Assistant Professors Timothy Norvell and Alisha Horky researched the effects gift card programs have on company revenue and profit.

Erin Gillespie, assistant professor of marketing, co-authored a paper on the impact brand attachment has on the performance of salespeople.

Alisha Horky, Kacy Kim and Carri Tolmie shared insights from their research studies involving cause-related marketing, the psychology of branding, ad countdown effects and sports team symbols’ effect on distance performance.

Ashton Newhall '98, a former trustee and the sponsor of the C. Ashton Newhall Endowed Lecture at the Love School of Business, has received the annual entrepreneurial recognition from Ernst & Young. 

The international business students will graduate with one degree from Elon and one degree from a European partner institution.

At the annual Faculty/Staff Lunch on May 10, the Elon community honored six faculty members who are retiring his year. 

Caroline Perry ’18 collaborated internationally to develop a business proposal for a large multinational company.

The School of Communications lecturer and entrepreneurship major led a theory and practice-in-action workshop at the Co|Operative, a nonprofit business startup incubator in Graham.