Marketing & International Business

The chapter received the Exemplary Collegiate Chapter Performance award during the AMA International Collegiate Conference.

Elena Kennedy, assistant professor of entrepreneurship, shared her research examining the revenue strategies of nonprofit social ventures, focusing on how revenue is earned, allocated and maximized in the face of competing charity and entrepreneurial mindsets. 

The students join a global community of Fellows charged with increasing campus engagement with innovation, entrepreneurship, design thinking and creativity.

DeJoy, who built New Breed Logistics into a leading contract logistics solutions provider, was presented with the medal at a March 1 ceremony at the Koury Business Center. 

A team of Martha and Spencer Love School of Business students took first place at Georgetown University’s case consulting competition.

Since the beginning of January, students in Health Care Strategies for the 21st Century have worked with local health care professionals to develop strategic market strategies for their organizations. 

Rachel Cantlay '17 tapped into the Elon Job Network to land a tasty internship with Kraft Heinz. 

Stephanie Bedard ’17 presented her thesis and worked on a global team to solve a real business challenge during the Academy of International Business Southeast conference.

In a Journal of the Academy of Marketing Science article, Assistant Professor Erin Gillespie contrasts intrinsic and extrinsic approaches to managing multi-brand salesperson efforts.

The networking event brought together more than 100 students with recruiters from a variety of organizations.