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Professor’s paper published in Marketing Management Journal
August 30, 2016
Research co-authored by Alisha Horky, assistant professor of marketing, examines both annoying marketing and creepy marketing from a consumer’s perspective.
Alisha Horky co-authors article in Journal of Research in Interactive Marketing
July 13, 2016
The assistant professor of marketing and her co-author examine the Facebook “Like" from a product and service perspective.
iMedia graduate examines collaboration while developing virtual workspace platform
June 15, 2016
Kelly Foran ’15 G’16 was accepted this summer into a startup accelerator program run by Groundwork Labs, a Durham-based organization that helps entrepreneurial ventures get off the ground.
Timothy Norvell and Alisha Horky publish paper in Journal of Revenue and Pricing Management
June 1, 2016
The assistant professors of marketing present a framework and model to evaluate the impact of promotions on company revenue and profit.
Digital marketing students engage in 2016 Google Online Marketing Challenge
May 24, 2016
Students participated in a unique opportunity to experience and create online marketing campaigns for clients.
Alisha Horky’s paper published in Journal of Business Research
May 10, 2016
Research co-authored by the assistant professor of marketing examines the situational influences on customers’ self-service technology decisions.
Larry Garber featured in Folio by Tealeaves article
April 14, 2016
The associate professor of marketing shared his insights on the effects of color preferences among consumers in modern society.
Elon teams among top three at Southeast Regional Business Ethics Case Competition
April 12, 2016
Four Martha and Spencer Love School of Business students analyzed a given case from the standpoint of financial, legal/regulatory and ethical dimensions.
Kacy Kim publishes article in the International Journal of Advertising
March 29, 2016
Research co-authored by the assistant professor of marketing examines the relationship between advertising expenditures and perceptions regarding popular brands as held by children and mothers in the U.S.
Rare Breed: How Louis DeJoy built New Breed from a struggling trucking company into a leading provider of logistics services – and then sold it to an even larger company – April 13
March 25, 2016
6 p.m. | LaRose Digital Theatre