Marketing & International Business

The Martha and Spencer Love School of Business welcomed Jim Brown, who worked as head of preferred segment marketing at Bank of America, to share with students the role of digital transformation in the financial services industry.

A national search will be launched this fall for a successor to the longest-tenured top administrator among Elon University’s six academic divisions. 

CATL Teaching and Learning Grants support innovative, inclusive and/or scholarly teaching and learning projects that experiment with learning strategies or assessments, pilot engaged teaching approaches and/or evaluate the impact of pedagogical practices.

Assistant Professor Chris Nelson co-authored a recent article in the European Journal of Marketing that proposes a new framework for examining how innovative technological tools might help facilitate or enable the sales process.

Industry leaders visited campus for a program that highlighted career experiences for students who want to learn about new product development, service and construction industries.

Associate Professor Hani Tadros coordinated a daylong visit to Spain for 10 Elon University students studying abroad in Europe as part of a program that allows participants to earn two degrees, from two universities, in just four year.

Students visited some of the nation's top names in business and industry, and they attended the university's 2023 Evening for Elon in New York.

A campus chapter of the nation’s leading professional fraternal organization in sales, marketing, and management returned to Elon University this year through the efforts of students in the Martha and Spencer Love School of Business.

A spring semester marketing communications course led by instructor Nanelle Napp developed messaging and event recommendations for potential donors to The HEARTest Yard, a charity that aids families of children diagnosed with congenital heart disease.

An annual program on the day before Commencement offered Love School of Business faculty and staff an opportunity to celebrate four years of achievements by a cohort that persevered through the COVID-19 pandemic.