Marketing & International Business

Associate Professor Lawrence Garber Jr. was recently interviewed by The Atlantic on how color and other visual cues affect people’s attraction to food.

Assistant Professor Erin Gillespie presented research on the economic, symbolic and human resource approach to sales management at the academic conference for marketing researchers and practitioners.

The Martha and Spencer Love School of Business faculty members presented their latest scholarship in August at the academy's meeting in Philadelphia attended by more than 10,000 researchers, consultants and practitioners from around the world.

The fourth class of participants in a program organized by a professor in the Martha and Spencer Love School of Business learned about topics such as sales culture, communication styles and value proposition.

The Martha and Spencer Love School of Business professors recently published research on how marketing faculty can implement role-play simulations using technology to improve students’ communication abilities.

Elon University senior Austin Rhoads, who graduates this spring with degrees in international business and marketing, hopes to use his own business startup experience to help a technology firm create jobs for a city growing its entrepreneurial reputation.

The Martha and Spencer Love School of Business professors recently published research on how customer-focused technology and customer orientation process impacts sales performance.

The Sales Education Foundation has honored the sales program in the Martha and Spencer Love School of Business, a distinction that helps attract national  companies to campus to recruit Elon University students into prime sales jobs.