Marketing & International Business

The Martha and Spencer Love School of Business professors recently published research on how marketing faculty can implement role-play simulations using technology to improve students’ communication abilities.

Elon University senior Austin Rhoads, who graduates this spring with degrees in international business and marketing, hopes to use his own business startup experience to help a technology firm create jobs for a city growing its entrepreneurial reputation.

The Martha and Spencer Love School of Business professors recently published research on how customer-focused technology and customer orientation process impacts sales performance.

The Sales Education Foundation has honored the sales program in the Martha and Spencer Love School of Business, a distinction that helps attract national  companies to campus to recruit Elon University students into prime sales jobs.

Two Martha and Spencer Love School of Business professors presented papers at the conference focusing on sales management and personal selling.

The 15th annual Philip L. Carret Endowment Thomas Jefferson Essay Contest asked students to write about the relationship between public education and the common good in the 21st century.

Students provided strategic marketing plans and implementations through research and analyzing data for Elon community partners.

The case study competition tests students’ skills in solving a client’s problem utilizing customer relationship management solutions.