Marketing & International Business

Two Martha and Spencer Love School of Business professors presented papers at the conference focusing on sales management and personal selling.

The 15th annual Philip L. Carret Endowment Thomas Jefferson Essay Contest asked students to write about the relationship between public education and the common good in the 21st century.

Students provided strategic marketing plans and implementations through research and analyzing data for Elon community partners.

The case study competition tests students’ skills in solving a client’s problem utilizing customer relationship management solutions.

An article on the equivalence failures in multicultural comparative research co-authored by Professor Emeritus Earl Honeycutt was named the 2013 Best Article.

The center on the first floor of the Koury Business Center named for one of Elon’s most devoted families is the centerpiece of a sales program that school leaders cite for helping to elevate the university’s national reputation.

Four Martha and Spencer Love School of Business professors recently had their research on anti-human trafficking policies and freedom of the press published in the International Journal of Management and Marketing Research.

Having pizza delivered to a classroom is nothing new, but how it happened in an Introduction to Marketing course last week came with a unique twist.

A head injury in 2003 ended Chris Nowinski’s career with WWE and led him to co-found an institute “dedicated to solving the sports concussion crisis through education, policy, and research.”

Michael Rodriguez, assistant professor of marketing, and Haya Ajjan, assistant professor of management information systems, recently presented at the Academy of Marketing Science’s annual conference.