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Xin Liu analyzes a retailer’s decision to partner with an e-commerce platform for a promotional event
September 1, 2020
The assistant professor of marketing’s co-authored research is published in the International Journal of Electronic Commerce.
Six full-time faculty members join Love School of Business
August 19, 2020
The Martha and Spencer Love School of Business welcomes new full-time faculty members in marketing, management and finance.
Ariana Wilson ’23 making a positive impact during her internship with Lenovo
August 11, 2020
The strategic communications and marketing double major presented at the Lenovo philanthropy board meeting as part of her summer internship with the multinational technology company.
Gala featured in WalletHub article about credit card rewards
August 4, 2020
Assistant Professor of Marketing Prachi Gala answered questions about credit card rewards offers for the personal finance website.
Elon students earn ‘best team’ accolades in X-Culture competition
July 21, 2020
Rebecca Neuffer ’20, Whitney Dietz ’22 and Andreas Thorsen ’22 were members of the top teams in the international virtual business consulting competition.
Digital marketing students earn industry certifications
June 15, 2020
In addition to learning skills relevant to digital marketing functions, students who took MKT 425 Digital Marketing earned industry certificates from HubSpot and Google.
Eleven students earn international business dual degrees
June 2, 2020
The Elon Business Dual Degree Class of 2020 received degrees from Elon in addition to degrees from a European partner institution.
Senior Business Fellows learn about the world of management consulting
May 20, 2020
As part of the Business Fellows Senior Capstone Seminar, students consulted for Feather, Impact Fulfillment Services and Smitty’s Homemade Ice Cream.
Elon Innovators: Cameron Cirillo ‘20 explores his creativity as founder and CEO of Global Extreme Films
May 13, 2020
Combining his passions for filmmaking, traveling and entrepreneurship, Cirillo established the venturesome LLC in 2017.
Prachi Gala explores innovative classroom ideas for better teaching practices
May 11, 2020
The marketing professor shares eight “Teaching Moments” from the 2019 Society for Marketing Advances Annual Conference in a Marketing Education Review article.