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Management professor publishes journal article
October 24, 2016
The article reviews conceptions of research legitimacy and impact as manifestations of the strategic intent of business schools.
Love School of Business professor co-authors article in Oxford Handbook
September 7, 2016
Robert Moorman, Frank S. Holt Jr. Professor of Business Leadership, examines how contemporary treatments of trust enhance people’s understanding of how trust and Organizational Citizenship Behavior performance interrelate.
Love School of Business professors present at Academy of Management meeting
August 31, 2016
Brian Lyons, Robert Moorman, Elena Kennedy, Rosey Bao and Sean McMahon shared their scholarship during the association’s annual meeting.
Professor’s paper published in Marketing Management Journal
August 30, 2016
Research co-authored by Alisha Horky, assistant professor of marketing, examines both annoying marketing and creepy marketing from a consumer’s perspective.
Alisha Horky co-authors article in Journal of Research in Interactive Marketing
July 13, 2016
The assistant professor of marketing and her co-author examine the Facebook “Like" from a product and service perspective.
Haya Ajjan presents at Retail Technology Conference
June 6, 2016
The associate professor’s session focused on the value of collecting data for the purpose of recognizing patterns in the retail and point-of-service business.
Timothy Norvell and Alisha Horky publish paper in Journal of Revenue and Pricing Management
June 1, 2016
The assistant professors of marketing present a framework and model to evaluate the impact of promotions on company revenue and profit.
Mike Griffin G'16 receives Richard H. Behrman Award
May 26, 2016
The award is presented to the most outstanding Elon MBA student in the Class of 2016.
DeMaio to graduates: ‘You have the opportunity to reshape business’
May 20, 2016
DonnaLee DeMaio, president and CEO of United Guaranty, delivered the keynote address to the 41 students in the Love School of Business who received master’s degrees in business administration and management on May 20.
Alisha Horky’s paper published in Journal of Business Research
May 10, 2016
Research co-authored by the assistant professor of marketing examines the situational influences on customers’ self-service technology decisions.