Media Analytics

Published in December by Routledge, “The Golden Age of Data: Media Analytics in Study & Practice” features research and contributions from several School of Communications faculty members and alumni.

In its most recent edition, the nation’s first and only undergraduate research journal in communications delves into an array of media-related topics, including how organizations use social media to engage consumers and cultivate support for causes.

The School of Communications internship director is set to retire on Dec. 13 concluding an 11-year tenure spent preparing Elon University students for professional work experiences.

During educational trainings with Elon University faculty on Nov. 19, Bloomberg Market Specialist Alex Wisch highlighted the financial data terminals’ functionality and ability to monitor news updates and analyze real-time financial market data.

Assistant Professor William Moner’s Communicating Media Insights class presented digital marketing and e-commerce analysis and strategies to Elon alumnus Ian Baltutis ’08 and Kristina Baltutis, owners of Palmoro USA.

During the initiative’s Nov. 11 dinner, students spoke with the managing partner of KLH & Associates and chairman of The LAGRANT Foundation.

During the two-day trip, 36 School of Communications students visited media outlets and Elon alumni in Atlanta as part of their first-year fellows experience.

Jenny Jiang and Shannon Zenner joined the School of Communications in fall 2019 as assistant professors.

The School of Communications dean spoke with PRWeek’s Steven Barrett and Frank Washkuch on Sept. 5 about educating and training future public relations professionals for today’s industry.

The student-run agency’s multiplatform awards span eight contest categories, highlighting work created for five real-world clients during the 2018-19 school year.