Sport Management

The Department of Sport Management hosted its annual symposium on April 28 featuring a one-on-one conversation with former top NCAA executive and West Virginia Athletic Director Oliver Luck, as well as several panel discussions featuring prominent individuals and student-athletes in collegiate sports.

The Department of Sport Management will host its annual symposium on Wednesday, April 28. The virtual event, featuring a keynote address from influential sport industry figure Oliver Luck, will run from 3:30 to 6:30 p.m.

The students shared their Honors thesis work during the association’s annual conference.

The psychology major, minoring in sport management and coaching, collaborated with the assistant professor of sport management to investigate how the pro-environmental initiatives of college athletic departments influence the psychological responses of consumers.

The three-day virtual event, which features numerous Elon faculty and students, kicked off with a moderated discussion with Nikole Hannah-Jones, founder of the 1619 project, Pulitzer Prize winner and New York Times Magazine reporter.

Accompanied by Assistant Professor Mark Cryan, nine members of the club sports team volunteered with Christmas Cheer of Alamance County, which delivers toys, clothing, food and financial assistance to area families.

Speakers representing the NBA, NFL, MLB, ACC and Minor League Baseball discussed their experiences in the sports industry and highlighted the value of a diverse work force.

As part of a peer-reviewed article in the International Journal of Sports Marketing and Sponsorship, the assistant professor of sport management and his co-authors generated a composite sport fan equity index to estimate the asset value of an individual fan to a sport organization.

As associate dean for undergraduate affairs and assessment, Weaver will help guide undergraduate academic programs in partnership with Dean Rochelle Ford and School of Communications faculty and staff members.

Before their research was published this fall by the North Carolina Alliance for Athletics, Health, Physical Education, Recreation, Dance and Sport Management, it began nearly five years ago as a Spring Undergraduate Research Forum (SURF) project.