Sport Management

The associate professor of sport management and Communications Fellow co-presented “The Sports Media Lab: Undergraduate Research as a High-Impact Educational Practice” at the 2023 Summit on Communication and Sport.

During its annual awards celebration, hosted April 20 in Turner Theatre, the School of Communications acknowledged the outstanding contributions of several faculty and staff members, and bid farewell to Glenn Scott and Jeff James.

The April 19 event, held at Elon University’s School of Communications, explored the theme of “Sport Sponsorship and Branding in the Digital Age,” and featured a keynote conversation with NASCAR President Steve Phelps.

In conjunction with the Student Professional Development Center, the School of Communications hosted the Communications and Sport Management Meet and Greet on March 28, attracting more than 200 students and 20 employers representing a variety of communications-related industries.

The School of Communications hosted its first-ever trivia contest for members of the Communications Fellows program, testing the students’ knowledge of the Tar Heel state, pop culture and other fun facts.

The fourth annual event, held at Elon University’s School of Communications, will explore the theme of “Sport Sponsorship and Branding in the Digital Age,” and features two panel discussions delving into technology and social media use, as well as how college athletes are leveraging their name, image, and likeness (NIL) rights.

The Winter Term course exposed the Fellows to different communications industries and promoted bonding among the first-year cohort.

Coordinated by Associated Professor of Sport Management Shaina Dabbs, nearly 30 students assisted with game-day operations, on-court promotions and other tournament festivities during the five-day competition.

With the competition of its accreditation and self-study process, Elon University is one of 35 accredited programs in the U.S. recognized by the Commission of Sport Management Accreditation.

Elon alumni rise to the challenge every day in many ways, but MacLean is reaching new heights, quite literally with her travel agency, Venture Patagonia, based in Puerto Natales, Chile that prides itself on cultural immersion and life-changing experiences.