Sports Media Lab

Media analytics major Heath Foster '24 used his senior year to translate his passion for sports analytics into multiple undergraduate research projects, several presentations, and some good news for San Francisco 49ers wide receiver Brandon Aiyuk.

Titled “Game On: How Sports Media Grew Up, Sold Out, and Got Personal with Billions of Fans,” Bockino’s book – published on April 1 – is the first comprehensive, general audience history of the sports media industry.