General Guidance for Creating ADA Compliant Videos
Captioning
- Closed captions are crucial for viewers with hearing impairments. Ensure that all spoken content is accurately captioned.
- Review and edit automated captions for accuracy, even if generated by software.
- Synchronized captions should be provided for video content.
Audio Descriptions
- For viewers with visual disabilities, include audio descriptions.
- Describe visual elements, actions and context during pauses in the audio.
- Audio descriptions can be part of the default soundtrack or offered as a separate selectable track.
Universal Video Players
- Use a 508-compliant video player that meets accessibility standards.
- Ensure the player addresses software provisions outlined in the standards.
Keyboard Accessibility
- Design video interfaces to be navigable using keyboard commands.
- Users who rely on keyboard navigation should be able to play, pause and control video playback.
Optimize Video Length
- Keep video clips between 3 to 10 minutes in length.
- If content requires more time, create segmented videos within this range.
- Use a universal audio or video player to enhance accessibility.
Platform-Specific Considerations
- Different social media platforms have varying requirements.
- Adapt your videos to fit formats like Instagram Stories, TikTok or YouTube.
- Prioritize mobile-friendly formats, such as vertical videos, for optimal viewing on smartphones.