General Guidance for Creating Social Media Videos

Set Clear Goals

Define specific goals for your video content. Whether it’s building brand awareness, promoting products or educating your audience, clarity is key.

Choose the Right Platform

• Different social media platforms cater to distinct audiences. Understand where your target audience spends their time and tailor your content accordingly.
• Each platform has its preferred video formats (e.g., Instagram Stories, TikTok, YouTube).

Plan Your Content

• Map out your video topics, themes and messaging. Create a content calendar to stay organized.
• Consider the 3 E’s: Entertain, Educate and Engage

Optimize for Mobile Viewing

• Shoot videos vertically (portrait mode) to align with mobile screens. Vertical videos are easier to watch on smartphones.
• Add captions and transcripts to make your content accessible even without sound.

Pay Attention to Composition

• Use the Rule of Thirds: Divide your frame into a 3×3 grid and position important elements at the intersections or along the lines.
• Keep shots visually appealing and well-framed.

Focus on Audio Quality

• Invest in good microphones. Lavalier mics work well for interviews, while shotgun mics capture ambient sound.
• Maintain consistent audio levels around -15dB to ensure clarity.

Post-Production Matters

• Edit your videos thoughtfully. Cut unnecessary footage, add graphics and enhance visual appeal.
• Optimize video length for each platform.